We used to make only logos previously, without presentations, branded font, palette and other identity elements. The customer could be engaged in legal advice or sell clothes — everyone received a logo in one image. This service was popular: customers received a logo, we received money — everyone was happy.
But then we noticed that our customers do not realise the potential of the logo they paid for one hundred per cent.
Many customers just put the logo in the corner of their website. They gained no recognisable identity: you could take a business card, visit the website, read a post in the social network and never notice that this was the same company.